Enhancing Quality of Life: Strategy & Policy

The Regional Economic Strategy sets out what the NWDA needs to do to support quality of life in the region for both residents and visitors.

Regional Economic Strategy

Everything we do is set out in the Regional Economic Strategy. The strategy is split up into bite-size chunks and Quality of Life is one of those chunks. (The others are Business, Skills & Education, People & Jobs and Infrastructure.)

Within the Enhancing Quality of Life section, we have a number of jobs to do. We need to make the Northwest a better place to live, deliver a world-class offering for all visitors and residents, promote the region as a place to host major events, and highlight the region’s tourism successes.

We are currently developing a new single strategy for the region called RS2010.

• View the Regional Economic Strategy
• View the Quality of Life section of the Regional Economic Strategy
• Find out more about RS2010

Strategy for Tourism in England’s Northwest

The Strategy for Tourism in England’s Northwest 2003/10 sets out the strategic context and vision for Tourism in England’s Northwest. Beneath the Regional Tourism Strategy sit a number of frameworks, including: the Visitor Information Framework, the Business Tourism Framework and the Tourism Research Strategy.

• View the Strategy for Tourism in England’s Northwest
• Find out more about the tourism structure in the Northwest
• Find out more about policy frameworks and other regional tourism documents

Strategy for Major Events

The major events held in the Northwest are as much for those people who live in the region as for those who visit. Developing and marketing the region’s image is an important strategic objective for the future regeneration of England’s Northwest. The Regional Economic Strategy identifies the implementation of a Strategy for Major Events for the region as a key activity in the delivery of this objective.

The Northwest is the first region in England to develop a major events strategy. It has resulted in a world-class programme of events that are distinctive and capable of attracting large numbers of visitors from outside the region, while significantly enhancing the profile of the region.

• View the Strategy for Major Events

London 2012 Tourism Strategy

The NWDA is supporting the Government’s London 2012 tourism strategy, Winning: A Tourism Strategy for 2012 and Beyond. The aim of the strategy is to maximise the financial benefits of London 2012 Games for the UK tourism industry.