Image of the Region
Effective and coordinated marketing of the region is important
to promote its assets and tackle negative preconceptions. A
positive image will increase economic activity, attract further
investment and boost business and leisure tourism in the
region.
Regional Marketing Forum
The Regional Marketing Forum is a partnership of
organisations whose aims are to improve the image of England’s
Northwest in the UK and overseas. The efforts of the Forum, which
serves to coordinate marketing across the region, are focused on
the themes of business, culture, education, environment and
tourism.
Read more about the Regional Marketing
Forum
Marketing
The Agency undertakes a wide range of campaigns to strengthen
the image of the region. It also produces a range of literature,
videos and websites to promote the region to a wide and varied
audience.
Public Relations
The public relations activity of the Agency serves to bolster
marketing efforts and add further credibility to the region’s
image. Influencing national and regional media to provide positive
coverage for both the region and the activities of the Agency helps
to overcome negative perceptions of the Northwest and build a
positive image.
England’s Northwest Brand
The England’s Northwest brand is designed for everyone who wants
to promote or endorse their own part of the region. It is an
integral aspect of the NWDA’s marketing activities and the
marketing activity of partners. The brand underpins a strong
regional identity, ensuring consistent messages and images of
England’s Northwest.
Visit the
England's Northwest Brand Centre
Visit the England's
Northwest website
England’s Northwest Imagebank
In order to maintain consistency of image, the Agency has
developed a high quality imagebank portraying the very best of the
region. These images are available free of charge to not-for-profit
organisations which work to promote the region.
Visit the
England's Northwest Imagebank website