10 March 2010
New Visitor Centre arrives at Cheshire Oaks
An innovative new visitor information centre has been unveiled
at Cheshire Oaks.
The initiative offers a showcase for Cheshire’s visitor economy
for more than seven million visitors who flock to the outlet
village each year, many travelling more than an hour to reach the
destination.
They’ll also have access to high quality service and information
designed to help them make the most of their visit to the area.
The new centre, which replaces an existing facility, is the
result of a partnership between the Northwest Regional Development
Agency (NWDA), destination management organisation Visit Chester
& Cheshire and McArthur Glen.
Staff will have a high level of product knowledge and the
emphasis of the service will be on meeting and exceeding visitors’
specific expectations.
“This is a huge opportunity to access a massive and growing
visitor base, many of whom are travelling from farther afield to
visit Cheshire Oaks,” said Visit Chester & Cheshire’s Chief
Executive, Chris Brown.
“This is a timely improvement to the quality of information
facilities that will encourage visitors to stay longer, spend more
and return more often to explore the vast range of Cheshire’s
visitor opportunities, among them food and drink, accommodation,
events, and gardens.”
Colin Wilding, General Manager of McArthur Glen Cheshire Oaks
added: “This is a further milestone in the close relationship that
has been established between MacArthur Glen and Visit Chester &
Cheshire, one that will generate significant benefits for Cheshire
Oaks and the wider visitor economy in Chester and Cheshire.”
The new visitor information centre is the latest in a series of
major investments made by the NWDA to improve the provision of
visitor information across Cheshire and the whole of the
Northwest.
Nick Brooks-Sykes, Director of Tourism at the NWDA said: "Our
aim is to have a modern network of well located visitor information
centres across the whole of the Northwest. This investment in
Cheshire Oaks Visitor Information Centre will ensure it is able to
provide an excellent visitor experience as well as a top quality
signposting service for Cheshire and the wider Northwest
region."
Ends
Note to Editors
For further information, please contact Emma Bithell or Hems de
Winter.
Tel: 01244 320 677